The [Modern] Decline
Why [Buyers] Today Feel [Half As Good] As [The Generation Before]
[The gap is real] – [one plain, checkable fact about how things changed in a generation. Cite it or keep it soft.]*
[Name the feeling the buyer has every day, in their words, not clinical ones.]
[The three modern habits that drive it, e.g. processed food, long sitting, poor sleep.]


