• Chiropractor, physio and shots each helped for a week, then the ache came straight back
• You have spent [$3,000]+ and your lower back still feels squeezed by the end of the day
• You say maybe to plans because you cannot tell how your back will behave that morning
• Every outing is planned around the next place you can sit down
• The word surgery scares you, yet it keeps coming up at appointments
• You are not after a miracle. You just want ordinary days back

• Name a fix your customer already tried that did not last
• Mention the money or time they have spent without a result
• Describe the plans they cancel because of the problem
• Show a small daily workaround they have built their life around
• Voice the bigger step they fear is the only option left
• Close with the simple outcome they really want